The Real Truth About Networking

Let’s talk about a word that makes some job seekers cringe but secretly holds the key to career growth: networking. Now, before your eyes glaze over and you imagine a room full of people awkwardly exchanging business cards next to a sad veggie tray… stay with me. Because networking in 2025 doesn’t look like it used to, and honestly, it’s more important than ever. Believe me.

Why Networking Still Matters (Even in the Age of AI)

Here’s the truth: You don’t get hired by algorithms. You get hired by people.

Sure, AI plays a huge role in how resumes get scanned and job descriptions are written. But real opportunities still come through conversations, connections, and the people who say your name when you're not in the room.

A LinkedIn study found that 85% of jobs are filled through networking. Not job boards. Not cold applications. Networking. So whether you're a new grad, navigating a layoff, or pivoting after 20 years in the same industry, this one skill can shift your entire job search.

A vibrant office space conducive to networking opportunities.

Smart Networking Strategies

Let’s ditch the “schmoozing” image and talk real strategies you can actually use, even if you're introverted or feeling discouraged.

1. Show Up Where the People Are

Career growth rarely happens in isolation. Whether it's virtual summits, local meetups, or LinkedIn lives, show up. Join industry events, webinars, or even niche Slack or LinkedIn groups. The goal isn’t quantity, it’s quality interactions. Yes, that means getting your butt in the shower and wearing something other than your favorite stained T-shirt and oversized pajama pants. Don't forget to brush those teeth!

Pro tip: People who actively network are up to 70% more likely to land a job than those who don’t.

Networking events foster connections through meaningful conversations.

2. Make LinkedIn Your Personal Networking Hub

I've said it before, I'm saying it again, and I'll say it in the future: LinkedIn isn’t just a digital resume to remember actual dates of your employment history; it’s your career storytelling stage. Optimize your profile, share content you care about, and engage with others. A like, thoughtful comment, or DM can spark more than you think.

Bonus move: Book a 1:1 strategy session with the AI Job Search Coach to help you identify keywords, post ideas, or even analyze job descriptions to tailor your profile. Coaching, AI Tools & Career Services

3. Don’t Ghost Your Network

Building a network is one thing. But maintaining it is where the magic happens. Follow up. Check in. Share resources. Celebrate others’ wins. Ensure mental health is good. Relationships aren’t built in a day. They’re built through small, genuine actions over time. Don't take your network for granted. They can make or break you. For real.

A virtual networking session fostering professional relationships.

Networking Tips That Actually Work - Even If You're Introverted

Networking is an art that involves balancing professionalism and personal rapport. Here are some tips to help you master this:

Let’s normalize this: networking can feel uncomfortable. Even for the most extroverted people. But it gets easier with intention and small wins.

• Start with coffee chats or digital dates. Reach out to 1–2 people a month and ask for a quick virtual convo, no pressure, just a quick 15-minute check-in.

• Lead with curiosity, not your resume. Ask questions, listen, and share something personal, too. That’s how real trust is built. Then don't forget what you learned. Write it down for easy recall.

• Give more than you take. Share articles, job leads, or encouragement. People remember how you made them feel, no matter how close or how long you've known them.

Introverted? No Problem. I got you.

Networking can be daunting, especially for introverts or those who struggle with social interactions. Here are some strategies to overcome common networking challenges if you tend to shy away from connections:

1. Prepare for Conversations

To ease the anxiety of networking, prepare conversation starters or questions in advance. Research the backgrounds of individuals you might meet and have a few topics in mind that you can discuss. I promise, it doesn't matter that they see that you viewed their LinkedIn profile. Half of the time, it's an ego builder for them. Click away, my friend. Click away.

2. Start Small

If large networking events feel overwhelming, start with smaller gatherings. Opt for one-on-one coffee chats or small meet-ups with acquaintances via MS Teams, Zoom, Slack, FaceTime, WhatsApp, or any other type of social forum out there. Digital networking is still an intimate connection. Gradually build your confidence and expand your networking efforts to larger events. The ones where you have to wear pants and shoes.

3. Set Networking Goals

Establish clear networking goals for yourself. Decide how many people you want to meet each month or which events you want to attend. Setting goals will give you a sense of direction and purpose. This is something that many job seekers lose after months of rejection from job applications. Write it down. Make a vision board. Set reminders on your phone and hold yourself accountable. Better yet, have your support system ask about your most recent networking event. Make. It. Happen.

Effective Networking Techniques for Different Career Stages

No matter where you are on your career journey, your approach to networking should evolve with you. Remember, if you're not changing with time, you become extinct.

• Just starting out - Tap into alumni networks, professors, or early-career groups on LinkedIn. Or, better yet, connect with me and let's talk about a personalized strategy just for you: Coaching, AI Tools & Career Services

• Mid-career - Focus on deepening connections and staying visible through thought leadership. Don't be afraid to connect with those who are greener than you or more experienced than you.

• Senior-level - You’re the connection someone else is hoping to make. Use your influence to mentor and open doors. Just because you're looking for employment at the current moment, it doesn't mean you're not valuable to others. You matter. Your journey matters.

  
  

Networking is essential regardless of your career stage. Here’s how to approach it at various points in your career:

1. For Recent Graduates

Begin by leveraging connections from your university, such as alumni networks and career services. Attend job fairs to meet recruiters and participate in industry-related workshops. Save those names, phone numbers, and emails for future reference. You're going to need them!

Reach out to professors and industry professionals to seek guidance and possible introductions to their contacts. My first internship at Fox News as an undergrad was because I established a solid relationship with my Media professor, who had the most amazing network. He pulled so many strings for me to get an interview as an intern at WFLD Fox 32 in Chicago that I had all the confidence in the world during the interview process. And you know what? I got the gig! Yes, I never actually became a news reporter, because I found my love of HR, but the internship was the beginning of my network, and that landed me to getting my first role as an HR Admin at FedEx Ground. "The more you know".

2. For Mid-Career Professionals

Focus on building a diverse network that includes peers and higher-ups in your industry. Attend industry conferences to expand your reach and connect with thought leaders and influencers.

Consider engaging with local professional associations that align with your industry to create long-term relationships. The cool part about making some amazing connections when you're unemployed, most likely, you'll receive a complimentary invite to an event, and it won't cost you anything, but that amazing smile you have.

3. For Senior Executives

As a senior professional, leverage your existing network to influence others and provide mentorship. Share your knowledge through speaking engagements or authoring articles in industry publications. It doesn't matter if you're unemployed, underemployed, or happily employed. You have experience. You earned your stripes. All of that knowledge in your brain is essential. Share it. Motivate others. Build those connections and share that wealth.

Cultivating a personal brand through thought leadership can attract opportunities to connect with others and expand your network further and hopefully get you a handshake to grow in your career.

Collaboration among diverse professionals fosters innovative networking opportunities.

How to Keep Your Network Warm

Networking isn’t just for when you're job hunting. The strongest networks are built during calm seasons so they’re ready when storms hit. Here’s how to stay engaged:

• Send quarterly check-ins to a handful of people. “Just thinking of you, hope all is well!” is good enough, or go to your ChatGPT, enter a prompt, and get an even better note to send.

• Post updates or insights on LinkedIn regularly. I'm not talking about venting about how bad your interview went today or the number of ghost jobs that are posted. I mean, intentional content. Something that will add value to someone's network. Share-worthy. Heck, make it viral worthy!

• Join a group or community, like an association, an online mastermind, or a job seekers circle. Ummm, hello Green Banner Gang!

Final Thoughts: Networking Is a Long Game

You don’t need 10,000 connections or followers. You need meaningful ones.

Whether you’re unemployed, overwhelmed, or unsure where to start, just remember: Your next opportunity might not be posted; it might be introduced.

Fun fact: That's how I found out about my current job at Save The Children. (Denise, you'll always be my angel!)

If you need help crafting cold messages, finding the right prompts to use on LinkedIn, or building your confidence before reaching out, that’s exactly what The AI Job Search Coach is here for.

🗝️ Coach’s Key: “Your network is your safety net. Build it before you need it.”